I've seen all 3. The Fusion looks the best if a bit bland. The Milan has a big bulbous nose and I hate the taillights. The Zephyr looks like a 5 year old Avalon. Would it kill Ford to make the interiors different? Other than different colors you couldn't tell a Fusion from a Milan from the inside. At least the Zephyr has the classy wood trim, even though it still looks the same. These ain't exactly the home run Ford needs. Overall all 3 are pretty good, but I think that just isn't enough anymore. And the big thing is QUALITY and customer satisfaction, which Ford doesn't have at all.(at least not in the Ford's I drive) Also Ford has a bad reputation right now....Recalls.