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FFC Take:
While getting lost may cost more with gas prices going up, it'd be hard to imagine you recouping the cost of a nav system from fuel savings. That being said, if you factor time, hassle and worry into it, a nav system very well might be worth it to you.

Stony Creek News

The higher cost of getting lost

(Jul 8, 2005)

Nearly 60 per cent of drivers get lost a few times each year, according to an online survey of vehicle owners. The survey was conducted by Harris Interactive on behalf of Lincoln Mercury, a division of Ford Motor Company.

"High gas prices make the cost of getting lost higher than ever, so drivers should be prepared as they head out on their summer road trips," said Gary Barham, Lincoln Zephyr Marketing Manager.

The 2006 Zephyr which will be coming to dealers later this year offers a next generation navigation system with new features, such as citing specific street names when providing directions.

Currently, consulting an online source is the most typical (76 per cent) way to obtain directions to a new place.

Yet, nearly 60 per cent of vehicle owners surveyed say they would use a Global Positioning System (GPS)/navigation system over any other source for directions and 42 per cent say they would select a GPS/navigation system as one of the top three features in their next vehicle.

The survey also found that some traditional gender stereotypes hold true when it comes to driving and directions. For example, among vehicle owners, women (61 per cent) are more likely than men (42 per cent) to stop and ask for directions when lost and 26 per cent of men will be lost for one-half hour or more before taking any action.

In addition, women (75 per cent) are more likely than men (61 per cent) to always make sure they have directions before starting a road trip to a new destination.

Yet, men (75 per cent) are more likely than women (60 per cent) to keep a map in the car and to consult that map when lost (36 per cent of men v. 19 per cent of women). In addition, men (36 per cent) are more likely than women (26 per cent) to have in-vehicle experience with a GPS/navigation system.
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