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Since 1939 Ford's Mercury brand has filled the premium car gap between the populace blue oval brand and the luxury of a Lincoln. But in recent years most Mercurys were simply badge-engineered Fords. But with this 2006 Milan mid-size sedan Mercury is attempting to reestablish a separate upscale identity. Well, the Milan name sounds promising. Let's see if the car is, too.

The 2006 Mercury Milan is more than just a new premium front drive sedan. It's part of a Mercury renaissance; six new vehicles in just four years, all aimed at injecting some fresh design into this once stagnant brand, and bringing much younger customers into Mercury showrooms.

Full read at: http://www.mpt.org/motorweek/reviews/rt2519a.shtml
 

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I personally believe they have already started this due to their new Mariner, off the same platform as the ford escape/ and mazda tribute. I build their seats and have to say not only the look, but quality of the leather involved is at a much higher level. also having test driven one, I will say the rest of the car seems much nicer as well.
 
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