I don't know about the "ricer" comment regarding the Fusion. From my point of view, the Fusion has much more tasteful look to it than its siblings. Sporty and elegant is how I would best describe its exterior form. The Merc version tries to offend no one and by doing so, it more or less fades into the mid-sized sedan crowd. It doesn't offend me, nor does it excite me. Very neutral car as far as styling goes. And they can keep the dash "upgrade" as it is too obvously a Fusion on the inside with some accented trim parts. The Milan isn't bad from the rear, but the tight and neatly proportioned lines of the Fusion are lost, giving the Merc a more bloated and "soccer mom" appearance as I would put it. The wheels suck, as there is almost no way to improve upon the Fusion SEL's 5-spoke design. Any amount of spokes over 5 gives the wheel a very confused and cluttered look. The Zephyr is just a disaster. The rear is forgivable, the front end is simply horrible. Looks like a 1992 Continental. There is no amount of chrome or leather inside of a Milan or Zephyr that could possibly make me prefer it over a Fusion. But this is just one opinion from one guy, and I know there are a lot of happy Milan and Zephyr onwers out there!