FordFusionClub.com banner
1 - 20 of 30 Posts

·
Registered
Joined
·
25 Posts
Discussion Starter · #1 ·
I think Ford needs to "dump" the blue oval and replace it with something more contemporary. Personally I think it detracts from all Ford cars,but it looks fine on the truck line. The "Big Blue Donut" in the middle of the grill is the key reason I opted to order a Milan over the Fusion.

Feedback welcome....!

cheers.... :shock:
 

·
Registered
Joined
·
817 Posts
The grill was the deciding factor why we chose the Fusion over the Milan. Even so, the size of the Blue Oval is a bit much, even for a Ford fan. One thing is for certain: There is no doubt about the Fusion being a Ford.
 

·
Registered
Joined
·
3,541 Posts
[quote author=urnews link=topic=69951.msg1218448#msg1218448 date=1171983856]
The grill was the deciding factor why we chose the Fusion over the Milan. Even so, the size of the Blue Oval is a bit much, even for a Ford fan. One think is for certain: There is no doubt about the Fusion being a Ford.
[/quote]

Same here i like the grill on the fusion over the milan. i like the tail lights on the milan but the front end of the fusion is just so much better looking. :)
 

·
Registered
Joined
·
817 Posts
Couldn't agree more, Slater. The Milan has the hotter (cooler) taillights but the Fusion has the better grill. BTW, bummer deal on your wheel hop situation.
 

·
Registered
Joined
·
25 Posts
Discussion Starter · #5 ·
I like the grill on the Fusion too. But the question is should Ford upgrade/modernize its blue oval symbol? Its really an archaic symbol. And in an effort to draw more customers who have gone elsewhere, would this be a good change, and a symbolic gesture of a new ford going forward.

Dialogue welcome...

cheers....
 

·
Registered
Joined
·
817 Posts
I see where you are coming from. It's a good debate question. Personally, I think the archaic Blue Oval is just fine. It shows linkage to a proud heritage. Conversely, a more modern logo would illustrate FoMoCo's commitment to the future. The devil might be in the details.
 

·
Registered
Joined
·
3,541 Posts
[quote author=urnews link=topic=69951.msg1219052#msg1219052 date=1172002696]
I see where you are coming from. It's a good debate question. Personally, I think the archaic Blue Oval is just fine. It shows linkage to a proud heritage. Conversely, a more modern logo would illustrate FoMoCo's commitment to the future. The devil might be in the details.
[/quote]

Agreed i think the Blue Oval stands for 100 years of cars. It has to be one of the most recoginzed symb out there.
 

·
Registered
Joined
·
288 Posts
... change the blue oval?
I can't imagine.
It's been there throughout the history of FORD motor company. I can't imagine any other person with ties (my father worked for Ford for nearly 30 years) to Ford wanting the iconic symbol switched. It stands proud of the history of Ford too.

I think that's the problem with so many company's today. They cannot find themselves or separate themselves from the others. Ford does just find with their symbol. It's easily and instantly recognizable... exactly what an icon should do.

...now about the size of the Fusion's blue oval, I guess that's a matter of taste. Bigger isn't always better. It may have looked nicer with a smaller blue oval, but who knows? Maybe someone with some time on their hands and is good at photoshopping can give it a whirl???

Just out of curiosity, Milan-itude may I ask how old you are?
 

·
Registered
Joined
·
288 Posts
[quote author=Milan-Itude link=topic=69951.msg1220685#msg1220685 date=1172063289]
Great discussion......

Lammer, I just turned 53....

I've driven Fords all my life and my father before me. He worked at Ford also.
cheers...
[/quote]
Wow... I would never have guessed. interesting...
 

·
Registered
Joined
·
817 Posts
[quote author=Milan-Itude link=topic=69951.msg1219020#msg1219020 date=1172001928]
I like the grill on the Fusion too. But the question is should Ford upgrade/modernize its blue oval symbol? Its really an archaic symbol. And in an effort to draw more customers who have gone elsewhere, would this be a good change, and a symbolic gesture of a new ford going forward.

Dialogue welcome...

cheers....
[/quote]
I suspect that you are playing devil's advocate just a bit by suggesting that anyone tamper with the sacred "Blue Oval." Coca-Cola made a huge mistake by tampering with success ("the new Coke") and was forced to bring back "Classic Coke."

However, Mercury eventually did away with the warrior with the winged helmet in favor of a modernized, stylized three-bar symbol that worked out well. Countless other business icons have modernized their logos over time with great success.

A modernized Blue Oval could signal that Ford is about the 21st century instead of being stuck in the 20th century. There could be a lot of positives to come out of such a move, seriously. Of course it would have to be done in a tasteful, thoughtful way, maybe something as simple as a font change for the word "Ford." The current script lettering is definitely "old hat."

All that being said, the biggest change that FoMoCo could do to build customer satisfaction would be to get into the Internet in a big way: To run World Wide Web forums, like this one and others for the Fusion, as a company entity for all of its products. Talk about direct feedback. This would be quite a coup: Just imagine a huge complaint department and countless suggestions for product improvement.

The Internet is here to stay. Instead of spending lots of money with Microsoft to "Sync" electronic components, Ford could reach out and connect with millions of its happy -- and unhappy -- customers, really get a sense of what people want in their products. What works well and not so well in everyday life.

Making FoMoCo computer-friendly would have a tremendous positive impact on the marketplace for a fraction of what Ford spends on NASCAR each year -- estimated at somewhere between $100 million and $200 million.

A site like www.Ford.Internet.com (fake name), run like a forum, could have a huge, positive impact. It would establish a direct link between the consumer and a corporate giant. The customer satisfaction rewards could be enormous and it could save both the consumer and the manufacturer tons of time and money. Literally tens of thousands of simple questions could be answered over the Internet by a reliable Ford Internet specialist.

Something of this nature would have a much greater positive effect on consumers than a logo change, but the two ideas could be incorporated at the same time.

What do you think?
 

·
Registered
Joined
·
443 Posts
Didn't Toyota change their symbol in the last 10-15 yrs. Mazda's is also new (10+ yrs) isn't it. Change can be good, but not when it's done simply for the sake of change. I can't really comment on a Ford forum or whatever- since I figured they were smart enough to monitor independent forums anyway.

The best way to solve their problems, and to quote a certain past US president- It's the product stupid! If Ford had kept fresh products coming along the last 10+ yrs, they wouldn't have to try to make it all up at once. They've literally mortgaged their future on products such as the Fusion and Edge. I hope they succeed, but it should never have come to this.
 

·
Registered
Joined
·
817 Posts
There is a world of difference between monitoring (lurking) the various product forums and actually running one. Receiving direct feedback -- and providing it -- could have huge rewards in the customer satisfaction department.

Agreed, Ford put way too many eggs in the SUV and F-150 basket and is now suffering the consequences. You are right about mortgaging the future, as scary as that may be. I happen to believe that FoMoCo's best days are behind it, not in front of it. Of course, I also hope that I am wrong about that.

The Fusion (Milan, MKZ) and Edge are steps in the right direction but will it be enough? Will simply changing the name of the Five Hundred to Taurus yield any real rewards? I doubt it. The Taurus was abandoned to die on the vine. Shameful. The damage has already been done.
 

·
Registered
Joined
·
910 Posts
I like the emblem. I'm a ford fan and they should be proud of their heritage. I suppose a slight redesign (or resizing) would be fine but I like the blue oval
 

·
Registered
Joined
·
4,709 Posts
[quote author=tnoah link=topic=69951.msg1220524#msg1220524 date=1172039653]
Just leave it alone, it is an ICON.
[/quote]

+1
 

·
Registered
Joined
·
221 Posts
One thing I don't like about Ford icon is the one that "blue" is in the steering wheel. It totally distacts the lelegance of the interior of the car. One of the reason, why we got Milan or Zephyr instead of Fusion. No one in our family works for Ford BTW; we buy & support good products. I think they need to revert back to the old icon like in 1995 taurus instead of big blue oval that looks out of place.

instead of this:


Should be something like this:
 

·
Registered
Joined
·
25 Posts
Discussion Starter · #19 ·
urnews....

Great post and well thought out. My intent was to stimulate dialogue. I'm not for a wholesale scrapping of the Blue Oval. As I said before it looks great on the trucks. Maybe keeping the badge as it is but remove the blue background. That would look better on the cars, JMHO

cheers all........
 

·
Registered
Joined
·
910 Posts
I prefer the blue oval on my wheel to the other one you showed. It would have been cool though to have ford written in white or something to contrast the black like the stitching on the seats. Maybe.
 
1 - 20 of 30 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
Top