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SVT Still Kicking, Ford Says
With no cars currently on the market, there’ve been plenty of rumors working their way through the industry grapevine about the future of Ford Motor Co.’s high-performance SVT unit. But “reports of its demise have been greatly exaggerated,” the head of the brand-within-a-brand told TheCarConnection.com, lifting a turn-of-phrase from Mark Twain. “We’d hate to give up on the brand equity we’ve established over the last ten years,” insisted Hau Thai-Tang, the new boss of SVT, who until recently led the development of the new, retro-styled Mustang. An SVT version of the Mustang will be unveiled at the upcoming New York Auto Show, said Thai-Tang, and though he wouldn’t confirm production plans, sources told TCC it’s a bit more than a year away. Several other possible SVT models are under consideration, with an emphasis on adding a more mainstream product, such as a high-performance Fusion sedan.
SVT’s current hiatus was not due to problems with the unit, Thai-Tang insisted, but simply the result of limited resources being shifted to the development of the Ford GT supercar. Going forward, SVT intends to return to its roots, the Vietnamese-born executive explained during an exclusive interview. It will focus on building high-performance, limited-volume products with “substance” and value. But rather than putting a premium on off-the-line acceleration, future SVT models will likely strive to have broader appeal, much like the vehicles sold by European high-performance brands, such as BMW’s M line. That means they’ll have to handle and stop as well as they launch at a light, said Thai-Tang. Do not expect an SVT version of every Ford division product, sources report, though it is possible SVT may eventually lend its name to products sold by other Ford Motor Co. divisions.
Meanwhile, Ford is likely to develop other high-performance options. It is expected to expand its ties to Shelby Motors, the tuner firm run by racing legend and longtime Ford consultant Carroll Shelby, as well as Saleen Motors, the California firm best known for its customized Mustang models.
With no cars currently on the market, there’ve been plenty of rumors working their way through the industry grapevine about the future of Ford Motor Co.’s high-performance SVT unit. But “reports of its demise have been greatly exaggerated,” the head of the brand-within-a-brand told TheCarConnection.com, lifting a turn-of-phrase from Mark Twain. “We’d hate to give up on the brand equity we’ve established over the last ten years,” insisted Hau Thai-Tang, the new boss of SVT, who until recently led the development of the new, retro-styled Mustang. An SVT version of the Mustang will be unveiled at the upcoming New York Auto Show, said Thai-Tang, and though he wouldn’t confirm production plans, sources told TCC it’s a bit more than a year away. Several other possible SVT models are under consideration, with an emphasis on adding a more mainstream product, such as a high-performance Fusion sedan.
SVT’s current hiatus was not due to problems with the unit, Thai-Tang insisted, but simply the result of limited resources being shifted to the development of the Ford GT supercar. Going forward, SVT intends to return to its roots, the Vietnamese-born executive explained during an exclusive interview. It will focus on building high-performance, limited-volume products with “substance” and value. But rather than putting a premium on off-the-line acceleration, future SVT models will likely strive to have broader appeal, much like the vehicles sold by European high-performance brands, such as BMW’s M line. That means they’ll have to handle and stop as well as they launch at a light, said Thai-Tang. Do not expect an SVT version of every Ford division product, sources report, though it is possible SVT may eventually lend its name to products sold by other Ford Motor Co. divisions.
Meanwhile, Ford is likely to develop other high-performance options. It is expected to expand its ties to Shelby Motors, the tuner firm run by racing legend and longtime Ford consultant Carroll Shelby, as well as Saleen Motors, the California firm best known for its customized Mustang models.
