Personally, the Taurus name doesn't evoke good thoughts in my mind. I'll agree the first couple of generations were good cars and sold well, but the last generation was total garbage (I'm excluding the SHO). I've had a few Tauri for rental cars and found them to be uncomfortable, badly underpowered, boring interior and exterior, and about as refined as a Yugo. The name may work for old Taurus owners and diehard Ford fans, but for those of us that grew up on Asian cars, the Taurus name will not generate any interest- more likely a few laughs. From what I've read, the problem with the 500 isn't the name, it's bland styling and an engine 50 hp short of the competition.